Free beta, install by link

Dedupify

Q: Can a merge be undone?

HubSpot does not support unmerging records (https://knowledge.hubspot.com/records/merge-records). That is why review-first is the recommended starting point, why the global never-merge list exists for records that must stay separate, and why the recommended path is to move a rule to auto-merge only once you trust its results.

Duplicates caught on write

Dedupify checks every record as it is created or updated, matches it against the rules you define for that object type, and merges the pair or queues it for review before the rest of your portal acts on it.

Join the free beta See how it works

Dedupify is free during the beta, with every review feature included and auto-merge on paid plans. We email you before the beta ends, and nothing is charged until you choose a plan. Marketplace listing pending verification.

Every portal accumulates this

Imports, form fills, sync apps, and fast typing leave duplicate records behind.

Every HubSpot portal collects them over time, and duplicate records quietly break the reports, workflows, and sequences your team runs on.

Reporting counts one company twice and attribution splits across two contact records, so the totals on your dashboards are wrong.
Two owners work the same account, and the same person receives the same sequence twice.
People find the errors themselves, lose confidence in the numbers, and go back to keeping their own spreadsheets.

Match on any property

Combine exact and fuzzy comparisons across any properties with AND/OR groups. Start from recipes for email, phone, first name, and domain.

Thresholds in three bands

Set confidence thresholds per ruleset: auto-merge above the top band, send the middle band to review, ignore everything below.

Evaluated on write

Every create and update is checked as it happens, including writes from the HubSpot API and third-party sync apps.

Real-time detection

Each record is evaluated as it is created or updated, so a duplicate is handled before a workflow enrolls it or a sequence sends.

Rules per object type

Exact and fuzzy comparison on any property, AND/OR groups, and normalization per rule: ignore subdomains, expand nicknames, ignore accents.

Auto-merge or review

Each ruleset does one of three things: merge the pair automatically, send it to the review queue, or never merge.

Standard and custom objects

Contacts, companies, deals, tickets, and custom objects on HubSpot Enterprise. Each object type carries its own rules.

Global never-merge list

Mark the records that must stay separate once, and every ruleset honours that mark across every object type.

Audit log per merge

Every merge keeps the properties compared, the scores used, the winning values, and who approved it.

Build a ruleset property by property, with comparison type, threshold, and normalization set on each row.

Review the candidate pair side by side in the CRM record and pick the winning value property by property.

Every completed merge keeps the properties compared, the scores used, the winning values, and the approver.

Each ruleset carries its behaviour: auto-merge above the threshold, review in the middle band, never merge.

Auto-merge

Above your top threshold, Dedupify merges the pair automatically and writes the full comparison to the audit log.

Send to review

In the middle band, the pair waits in the review queue inside the CRM record. A reviewer picks the winning value property by property, then approves.

Never merge

The ruleset leaves the pair alone. The global never-merge list holds the records that must stay separate across every ruleset.

Join the free beta

Starter

$10 / 10,000 records / month

All matching rule types
Auto-merge + review modes
Real-time activity log
Native + custom objects

Join the free beta

Scaling up?

Let's talk

Large portals get lower per-record pricing, and annual plans bring the cost down further.

Everything in Starter
Volume pricing for high record counts
Annual plans for a deeper discount
Tailored onboarding, support & SLAs

Talk to us

Dedupify is free during the beta, with every review feature included. Auto-merge comes with every paid plan. After the beta, new installs start with a free trial. HubSpot Super Admin required to install.

Contacts

Companies

Deals

Tickets

Billing cadence

Total activated records12,000

Billable buckets (10K each)2

Your plan $20 / mo

12,000 records → 2 buckets → $20/mo

Join the free beta

Most HubSpot dedupe apps match on a short list of properties you pick. Dedupify lets you define what the same customer means for your business: per-object rulesets, exact and fuzzy comparison on any property, AND/OR groups, confidence thresholds in three bands, and normalization set per rule. Custom objects included.

Rule depth

Scheduled and manually triggered scans find the duplicate after workflows, owner assignment, and sequences have already acted on it. Dedupify evaluates each record the moment it is created or updated, including writes from the HubSpot API and third-party sync apps. The pair is merged or queued first.

Real time

Review happens inside the HubSpot CRM record: the candidate pair side by side, the winning value chosen property by property, then approved. Every merge keeps the properties compared, the scores used, the winning values, and the approver. Any result in your portal can be explained months later.

Review and audit

Does Dedupify work on custom objects?

Yes. Dedupify covers contacts, companies, deals, tickets, and custom objects, and each object type has its own independent rules. Custom object support requires HubSpot Enterprise.

What happens to the data when two records merge?

HubSpot combines the pair into a single record. On a reviewed merge you choose the winning value property by property before approving, and the audit log keeps the properties compared, the scores used, the winning values, and who approved it.

Can I test a ruleset before it merges anything?

Yes. Set the ruleset to send to review, and every match it finds waits in the queue for a person to approve. That gives you a live sample of what the rule would have merged. Move a rule to auto-merge once its results hold up.

Can a merge be undone?

HubSpot does not support unmerging records (HubSpot docs). That is why review-first is the recommended starting point, why the global never-merge list exists for records that must stay separate, and why the recommended path is to move a rule to auto-merge only once you trust its results.

How is Dedupify different from Insycle or Koalify?

Insycle and Koalify run scheduled or manually triggered scans, with property-pick matching. Dedupify evaluates every record the moment it is created or updated, including writes from the HubSpot API and third-party sync apps, and its rules go deeper: per-object rulesets, exact and fuzzy comparison on any property, AND/OR groups, confidence thresholds in three bands, and normalization set per rule.

What permissions do I need to install Dedupify?

A HubSpot Super Admin installs Dedupify using the beta install link. The App Marketplace listing is pending verification. There is no sales call and no data migration, and it runs on the portal you already have.

Is there a free trial?

The beta is free today, with every review feature included and auto-merge on paid plans. We email you before the beta ends, and nothing is charged until you choose a plan. After the beta, new installs start with a free trial.

Get started

Try Dedupify
on your own portal

The beta is open by install link: a HubSpot Super Admin installs Dedupify on your portal, every review feature is included, and nothing is charged until you choose a plan. If you want to see it first, book a 15-minute live demo in a real portal.

Join the free beta

Dedupify is free during the beta, with every review feature included and auto-merge on paid plans. We email you before the beta ends, and nothing is charged until you choose a plan.

Dedupify

Imports, form fills, sync apps, and fast typing leave duplicate records behind.